Logo & Concept development

This part of any project is one i enjoy alot. I prefer to get every idea on paper and then take it from there so have a look through the gallery of ruffs below.

There was a lot of designs and styles i started looking into which included Coffee Rocket and BeanBuddy (which uses the lid of a takeaway coffee cup as a face / logo ) all up these were going down the path of having a childish look and feel, opposed to what i was trying to achieve.One i did like was the coffee n CO logo with the “ff” joining at the bottom. I did not pursue this as my pen tool skills were not upto scratch once i did attempt to trace it. I went to the simple but effective logo of coffee project as it stood out from the photographic backgrounds i was using but it had enough presence to be a logo.


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